Digital Workplace: Comparing Generational User Experience

IT leaders face a mountain of complexity at every turn. Their mandate—drive innovation and increase productivity—is challenged by legacy systems, shadow IT, and cloud platforms that must work together as a holistic, dynamic environment. Compounding the problem: multiple generations of users bringing different knowledge of and expectations for emerging technologies.

Instead of losing sleep, leading-edge CIOs and IT decision makers are looking to a digital workspace to help solve this complex puzzle. As one of the core pillars of a modern work environment, the digital workspace encompasses a wide range of digital assets such as applications, virtual desktops, files, and content, extending the remote desktop to deliver a contextualized, highly personalized experience.

Digital workspaces tap into a wide range of technologies, from email and collaboration apps to mobility and security functionality, to deliver content and business services in the context of specific workflows regardless of location while adhering to the proper safeguards. The result: An intuitive and engaging user experience that can significantly boost employee productivity without compromising security.

When mapping out a strategy for the digital workspace, IT organizations are likely to encounter generational differences that relate to security. For one thing, generations prioritize security differently based on their willingness to share information and their appetite for risk. According to an exclusive IDG/Citrix Market Pulse survey of IT executives, non-millennials are fully onboard with robust security planning, with 87% of those respondents calling it the No. 1 priority as they map out a digital workspace strategy. In comparison, only 58% of millennial IT executives felt the same, the survey found.

Given the priority they place on security, non-millennial respondents were most sensitive to security measures being too invasive, causing workers to opt out.  Eighty-one percent of non-millennial respondents agreed that security measures cannot impede worker productivity compared to only 67% of millennials. In a similar vein, the IDG/Citrix survey found that non-millennials were more likely not to want to compromise security at the expense of worker productivity (81% vs. 58% of millennial respondents). By a long shot, non-millennial respondents were more likely to agree that SaaS and cloud app security are impossible without a digital workspace (81%)—a sentiment not fully embraced by their millennial IT counterparts (58%).

There’s no doubt that securing the digital workspace is a top priority for organizations. However, the task is complicated by generational differences, putting pressure on IT organizations to come up with new strategies that will mitigate security risks without degrading employee engagement and the user experience.

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